Audi ad banned
Audi ad banned
Aug 4 2004
An advert for German car manufacturer Audi was banned today for condoning speeding.
The promotion was sent as direct mail and included various roads on which Audi suggested test driving its A3 model.
Describing a stretch of the A5 in Staffordshire, between Weston-under-Lizard and Horsebrook, it said: "Ten kilometres of dead straight tarmac and a 3.2 V6 with potent acceleration. The perfect match."
A member of the public complained to the Advertising Standards Authority (ASA) that the mailing "encouraged irresponsible driving".
Audi said the section of the mailing referring to the 3.2 V6 engine "merely pointed out the road conditions in which it would be safe to accelerate, such as a perfectly straight road".
It insisted the advert "did not promote driving at excessive speed or suggest accelerating beyond the speed limit".
The ASA said a version of the mailing approved by a team of experts from the advertising industry did not include the words "potent acceleration".
The watchdog upheld the complaint because it said the wording in the advert "encouraged acceleration over a long stretch of road" and could be "seen to condone excessive speed and thereby irresponsible driving".
It asked Audi not to use the same approach again.
Ã‚Â© owned by or licensed to Trinity Mirror Plc 2004
08-04-2004 10:32 AM
Weston-under-Lizard and Horsebrook, of course, those people are always complaining about something.
English placenames are so much fun.
i've been saying this about AUDI for years... "merely pointed out the road conditions in which it would be safe to accelerate, such as a perfectly straight road".
j/k but for a car company to say its only safe to accellerate their cars on a straight road...
.: GONE 2000 BMW M5 :: Me - 2013 Jetta GLI - 2000 Jetta 1.8t :: Wife- 2009 VW GTI :: Dad - 2002 VW JTI 337 :.
Gone:: 1999 VW GTI VR6 :: 2002 Audi A4 Avant 1.8t :: 1989 VW GTI 16v :: 1994 Volvo 850 Turbo wagon :: 1979 VW Rabbit
to become a Forum supporter
. || .: WheelIndustry.com
|| Buy SoCalEuro decals here ||
: You shouldn't take life to seriously. You'll never get out alive.